Strefa marek
The Role of Innovations

EAN:

9788301179540

Wydawnictwo:

PWN

Rok wydania:

2015

Oprawa:

twarda

Format:

240x165 mm

Strony:

161

Cena sugerowana brutto:

114.00zł

Stawka vat:

5%

It is commonly believed that innovations are crucial in company's actovity. The significance of the role that is assigned to the issue of innovation is confirmed by numerous scientific research studies that indicate the existence of a link between innovativeness and company performance. In terms of the dynamically progressing process of globalization it seems that the relationship between innovation and company performance should be examined in the context of entities participating in international expansion. The process of internationalization may influence the creation of innovations by enterprises and at the same time the achieved results.