Strefa marek
Amazon and the future of e-commerce UA

EAN:

9789669823328

Wydawnictwo:

Rok wydania:

2023

Oprawa:

twarda

Format:

155x211 mm

Strony:

464

Cena sugerowana brutto:

64.90zł

Stawka vat:

5%

Promocja

The titan of commerce of the 21st century grew from an ordinary book retailer. At the time this book was written, Amazon's sales accounted for at least half of all online sales in the United States. Yes, we are talking about one of the most expensive public companies in the world, a market leader in cloud computing and voice technologies. For competitors, Amazon is ruthless and formidable. For buyers, it's easy and increasingly necessary, because Amazon is access to millions of products with the fastest delivery. What about behind-the-scenes access to the world's largest customer-centric company? You will find a lot of provocative things that owners of large and small retail chains want to know about. Amazon sets global retail trends, so be on trend!